New Business Pitches: Owen points to a long-established process, at the firms where he has worked, of highlighting Chambers rankings and badges, alongside client quotes, to support and strengthen new business pitches.
Client Relationship Reviews: As relationship review became a more formalised process, rankings were increasingly used to inform these interactions, supporting and evidencing ongoing work.
Recruitment Efforts: Owen reports that rankings are promoted extensively to attract both lateral partner and associate hires to join firms, by demonstrating excellence and reputation in practice areas.
Retention of Talent: Rankings are also harnessed to make lawyers feel pride in their firm, encouraging them to stay in a successful and well-regarded practice as it develops further and thrives.
