DATA

Tackling the data influx:
A Chambers approach

Chambers data and the market insights report are giving a human layer to the research… talking to people about what's changing in the market. That's really important to us.

Amy Nielson CMO, Skarzynski Marick & Black LLP

Amy reflects on the overwhelming volume of data encountered in modern day society, and how this feeds into AI and human work.

An influx of data

In recent years, the ability to collect large volumes of data has become increasingly accessible as technology continues to advance. The challenge is no longer whether law firms have sufficient data, but how effectively they can use it. Firms across the US and UK are now exploring ways to strategically embed data into their core operations, including resource allocation, performance management, client acquisition and market positioning.

How Chambers enables strategic data use

Amy highlights that the Chambers data and marketing insight report has been highly beneficial for Skarzynski Marick & Black in navigating the burgeoning use of data. Moving towards legal intelligence, Chambers offers guidance and in-depth analysis, giving law firms the best chance to improve their rankings and strengthen their market positioning.

Amy also explains that, by combining AI with Chambers' data-driven insights, her firm has succeeded in identifying potential clients and distinguishing itself from top competitors.