Aaron sees patterns in how customers find Bundy Law, especially when talking about referrals, which often come from lawyers ranked by Chambers.
He says there is a general awareness of rankings in the legal profession, as well as an overall tendency to look for objective markers of service quality.
For Aaron, it’s important to communicate what their Band 1 ranking means both for clients and everyone at Bundy Law, and he wants the firm to do better within Chambers.
The firm’s Band 1 ranking in the High Net Worth guide is of particular importance, beyond Aaron’s individual Band 1 ranking. The firm’s ranking allows everyone at Bundy Law to feel a sense of ownership over the standards and the quality of their work, and to feel rewarded for providing an excellent level of service.