The commercial CMO
How law firm marketing and business development leaders are driving growth and navigating change
How law firm marketing and business development leaders are driving growth and navigating change.
Contents
Executive summary
The growth agenda: revenue first,
expansion later
Where marketing investment goes
The data and intelligence gap
AI in marketing: fast adoption, limited maturity
Rankings, reputation and client choice
Client buying behaviour
Barriers to growth: Inside the firm
The commercial marketing function