A CMO View on Rankings and Legal Data: Owen Williams

A CMO View

on Rankings and Legal Data

IN CONVERSATION WITH OWEN WILLIAMS

We sat down with Owen Williams of Trower's and Hamlin to hear how marketing and business development teams can make the most of Chambers rankings and legal data.Contents

VALUE

How Firms Leverage Their Rankings

TRUST

Rankings are Impartial and Non-Commercial

EVOLUTION

Improving for Marketing and BD Teams

INTELLIGENCE

Harness Research Data for Decision Making

EASE

Towards a Smoother Submissions Process

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Introductions

VALUE: How Firms Leverage
Their Rankings

TRUST: Rankings are Impartial and
Non-Commercial

EVOLUTION: Improving for Marketing and Business Development Teams

INTELLIGENCE: Harness Research Data for Decision Making

EASE: Towards a Smoother
Submissions Process

Owen Williams

Interim CMO, Trowers & Hamlins

Since embarking on his career in the legal sector 25 years ago, Owen Williams has played a key role in marketing and business development (BD) at a number of prominent firms, including Clifford Chance, Herbert Smith Freehills and Simmons & Simmons.

He is currently in the role of interim Chief Marketing Officer (CMO) at Trowers & Hamlins, an international law firm with strong presence in the UK, Middle East and Asia.

We sat down with Owen to hear the CMO point of view on how marketing and BD teams can make the most of Chambers rankings and legal data.

Melanie Hill

CMO, Chambers and Partners

Melanie Hill leads Chambers' global marketing strategy, shaping how our legal intelligence, rankings and insights connect with law firms, in‑house counsel and the wider legal industry.

Melanie's extensive experience in the B2B technology sector includes senior marketing leadership roles at industry-leading companies including Zellis, Temenos and Calypso Technology.

Across these positions, she has steered complex marketing transformation projects and led high-performing teams, supporting companies to achieve ambitious commercial goals.

Melanie interviews Owen WIlliams in this fascinating CMO-to-CMO conversation.

WATCH: Meet Owen Williams, Interim CMO at Trowers & Hamlins

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